Difference between Google Analytics Free, Google Analytics Paid and Adobe Analytics


Web analytics is the process of gathering, analysing, and measuring data about website traffic. This data can be used to track website performance, analyse user behaviour, and improve user experience.

There are a number of different web analytics tools available in the market, but two of the most popular are Google Analytics and Adobe Analytics. These two tools offer a wide range of features and functionalities, so it can be difficult to decide which one is right for your business.

In this blog post, we will compare Google Analytics, Google Analytics Paid (360), and Adobe Analytics. We will look at each platform’s features, pricing, and limitations, so you can make an informed decision about which one is right for you.

Introduction for Google Analytics

Google Analytics is a useful tool that can track website users by tracking their behaviour, engagement, and preference on the website, and it is used by businesses of all sizes.

Google Analytics is easy to set up and use, and it is compatible with a wide range of websites. However, it does have some limitations, such as:

  • The free version of Google Analytics is limited to 10 million hits per month.
  • The free version does not offer some advanced features, such as custom dimensions and metrics.

Introduction for Google Analytics 360

Google Analytics 360 is a premium version of Google Analytics that offers a number of additional features and capabilities. These features include:

  • Unlimited hits
  • Access to raw data
  • Sampled reporting
  • Full-time customer support
  • Advanced attribution modelling

Google Analytics 360 is the paid version of Google Analytics, and it offers a number of features that can be valuable for businesses that need more advanced analytics.

Introduction for Adobe Analytics

Adobe Analytics is a web analytics platform that is offered by Adobe. It is a paid platform, and it is more expensive than Google Analytics 360.

Adobe Analytics offers a wide range of features, including:

  • Traffic analysis
  • User behaviour tracking
  • Conversion tracking
  • Goal tracking
  • Audience segmentation
  • Reporting
  • Advanced analytics
  • Customization

Here is a table that summarizes the features of each plan:

SelectDrag-and-drop segment building, 5 concurrent report requests, 3 customer attributes
PrimeAll of the features of Select, plus contribution analysis, live stream features, and mobile app marketing capabilities
UltimateAll of the features of Prime, plus cross-channel insights, unified customer profiles, and predictive analytics

The pricing for each plan is based on the number of unique visitors to your website or app. For example, the Select plan starts at $1,000 per month for up to 100,000 unique visitors.


Google Analytics, Google Analytics 360 and Adobe Analytics are all powerful web analytics platforms. The best platform for you will depend on your needs and budget.

If you’re still not sure which platform is right for you, I suggest you try each one and see which one suits you best. You can also seek help from a web analytics consultant to help you make the best decision.

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